Solar 101: Why Go Solar?
You may have heard that solar power is just for the affluent or environmentalists. However, most people who go solar do it for financial reasons. Where the average solar buyer falls on the social-economical and political spectrum is actually quite neutral. Solar is achievable for a lot of people, especially with rebates and tax incentives made available to everyone, including those who fall under the low-to-moderate income brackets. There are also solar loan options for those who chose to finance their system and they still pay less than their old electric bill each month.
When we asked our solar customers why they decided to make the switch, most of their answers fell under three main categories: to save money, reduce their carbon footprint, and declare energy independence. These three reasons are a constant trend in why we see people going solar.
SAVE MONEY
Saving money is one of the top reasons we hear as to why a customer is looking to go solar. The two ways to go solar, financially, are to purchase the system upfront or to get a loan. When you purchase the system upfront you will have a very low utility bill to pay for, that is generally just the hook up fee from the electric company. When you decide to use a solar loan, you will have a monthly payment plus a very low utility bill, which again should just be the hook up fee. Even when you combine the monthly loan payment and low utility bill, if you decide to finance your system, it is still lower than your current monthly utility bill. Therefore, you are saving money either way!
Reduce Carbon Footprint
Reducing your carbon footprint is another common answer as to why a customer has decided to go solar. Using clean solar energy to power your home is a great way to do this. Instead of relying on fossil fuels you can power your home with the clean energy from the sun that is completely free for your solar panels to absorb!
Declare Energy Independence
The last common answer we get from a customer, when asked why they want to go solar, is that they want to declare their energy independence. While most systems are still tied to the grid, you are producing your own power and even selling power back to the grid when you create excess. This allows you to claim your energy independence while only relying on the grid when absolutely necessary!
Regardless of your reason for going solar, it’s a great option to consider for your home or business. Are you ready to go solar? If so, you can get a free quote here.
If you have more questions before you make your decision, reach out to us and we will be happy to help!

What the 2026 Utility Rate Changes Mean for Homeowners As we move into 2026, homeowners are facing a major shift in how much it costs to power their homes. Utilities across the country are preparing for another round of significant rate increases — driven by aging infrastructure, higher demand, and rising energy costs. At the same time, the federal solar tax credit is set to step down, reducing the incentive homeowners have relied on for years. While this combination may sound discouraging at first, it actually underscores a larger truth: with utility rates climbing faster than ever, going solar still makes long-term financial sense. Rising Utility Rates in 2026 Many utility providers have already announced increases for 2026, and the trend is consistent nationwide. In fact, the New York Public Service Commission (NYPSC) has approved an increase of 30% increase for New York utilities to occur over the next 3 years. Electricity costs are going up, fixed monthly charges are increasing, and more utilities are shifting to time-of-use pricing models that penalize homeowners during late-afternoon and evening peaks. In some regions, residential demand charges — once reserved for commercial customers — are becoming more common. For the average homeowner, this translates to noticeably higher bills even if their usage stays the same. Some areas could see annual increases of 10–25% as these new structures take hold. The Solar Tax Credit Is Decreasing — But the Savings Aren’t 2026 is also the year the federal solar Investment Tax Credit steps down from the full 30% for many homeowners. This means installing solar will carry a slightly higher upfront out-of-pocket cost than in recent years. However, the long-term economics still strongly favor solar. While the tax credit reduces, electricity prices continue to rise every year — and those increases compound over time. The value of producing your own electricity becomes greater with each rate hike, often offsetting the reduced tax incentive within just a few years. In other words, the short-term increase in system cost is still outweighed by decades of escalating utility prices. Why Solar Still Makes Financial Sense Solar’s value has always come from its ability to provide clean, predictable, stable energy for decades — and that hasn’t changed. What has changed is how quickly grid-supplied electricity is becoming more expensive. By installing solar, homeowners reduce or eliminate their reliance on a system where prices are uncontrollable and consistently rising. Pairing solar with battery storage makes the financial case even stronger, allowing homeowners to bypass expensive peak rates and keep their homes powered when the grid is stressed or offline. Even with the incentive stepping down, the lifetime savings from solar in 2026 remain extremely strong. What Homeowners Should Take Away The combination of rising utility rates and a reduced tax credit might seem like a reason to wait, but it’s actually the opposite. The longer homeowners remain 100% dependent on the grid, the more expensive their energy costs become. Solar continues to offer protection from rate volatility, greater control over monthly expenses, and long-term savings that significantly outweigh the loss of part of the tax credit. 2026 is a reminder that the cost of utility power is only moving in one direction — and investing in your own energy system is one of the smartest ways to stay ahead. If you’d like a personalized look at what these changes mean for your home, our team can walk you through the numbers and build a plan tailored to your energy needs.





